MRR Calculator
Calculate your MRR, ARR, and revenue growth projection based on subscription plans and customer counts.
Your Subscription Plans
| Plan Name | Monthly Price (₺) | Customers |
|---|
This calculator is for informational purposes only. Results are estimates and may differ from actual values.
SaaS Metrics Guide
What Is MRR?
MRR (Monthly Recurring Revenue) is the regular monthly income from subscription-based businesses. It is the most fundamental metric for SaaS companies.
What Is ARR?
ARR (Annual Recurring Revenue) = MRR x 12. It shows yearly recurring revenue and is the most used metric in company valuation.
Why Is Churn Rate Important?
A 5% monthly churn rate means losing 46% of customers annually. Reducing churn below 2% is key to sustainable growth.
Info
MRR = Total active customers x average monthly subscription fee. With multiple plans: sum of (price x customers) for each plan.
For B2B SaaS, 2-3% monthly is considered normal, for B2C 5-7%. Negative net churn (upsell > churn) is ideal — increasing revenue from existing customers offsets losses.
ARPU (Average Revenue Per User) = MRR / Total customers. Shows average monthly revenue per customer. ARPU growth measures pricing optimization or upsell success.
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